The Infomercial Advertising Formula

There's often overlap between the following elements, but almost all infomercials follow a formula.

Example: Swivel Sweeper

There's also frequent repetition because few people see the program from beginning to end.

1. Exaggerate the problem.

2. Reveal/demonstrate a solution (often showing "before and after").

3. Talk up the benefits/slam the competition.

4. Offer "proof of performance" through testimonials (often with a celebrity).

5. Offer a guarantee (this is called "risk reversal").

6. "But wait!!!!!" Pile on free bonuses (something for nothing).

7. Create a sense of urgency to buy by saying it's a "limited time offer." Creates a fear of loss. 

8. Summary of benefits/call to action.

Internet Infomercials

Many "netpreneurs" are now starting to produce their own informercials and placing them on their website or on YouTube.

http://www.killervideoinfomercials.com/ezymembers/index.php?page=home

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