Internet
Advertising
Also called online
advertising, web advertising, and website
advertising
Internet and Website
Advertising
Here's a question I ask in the first day of my college
advertising class.
"What is Google?"
Every time, I get the same answer.
"Google is a search engine," my students tell me.
"You're only half right," I say. "Google is also one of the
world's biggest advertising agencies."
I then proceed to tell them the story of a CNN anchor who
actually said on the air one day, "I don't understand why
Google's stock price is so high. They're just a free search
engine. How do they make money?"
I guess he never noticed all the ads on the right side of
Google's result pages. Nor the Google ads that are plastered
all over millions of web sites (including this one). There are
even some websites that contain nothing but Google ads (Google
hates this, but even they can't visit every site on the web to
see who's doing it).
If you're one of those folks who landed on this page
thinking (like the unnamed CNN anchor and almost all my
advertising students) that Google is just a wildly successful
search engine,
Welcome to the wild, wacky and high stakes world of Internet
advertising
The articles in this section tell you many of the things you'll
need to know if you're an Internet advertising "newbie."
Meanwhile, consider some of the resources we offer for you
to advertise and publicize your business or your website
without spending a bundle of bucks on programs like Google's
AdWords.
We're not going to knock such paid advertising (we use it
ourself--in fact it may very well be how you found us)...
But we like it even better when our website visitors arrive
through one of the many of the low cost/no cost advertising
strategies we offer.
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